Fresh world record: Local firm’s vacuum technology proven to rose growers

Fresh world record: Local firm’s vacuum technology proven to rose growers

Our hometown newspaper this morning published a very informative article about our latest endeavors. Definitely a worthwhile read!

From the article:

A Port Townsend company is setting world records in the storage life of freshly cut flowers, and no other challenger is even close.

Two years after debuting a made-in-Jefferson County product from its Atlas Technologies headquarters, the father-and-son company (Dick and Jed Bothell) is leading what the two say is a worldwide revolution in how flowers, and produce, are grown, stored and shipped.

According to laboratory tests, their Vivafresh vacuum storage design maintains the quality of cut flowers for 60 days – at least 10 times longer than any other cold chain technology – and does so without the use of chemicals or other additives.

“It is an efficiency technology,” said Jed Bothell, 42, company vice president. “You are able to get more produce or flowers out of your land since you can pick your product and save it much longer than ever before. There is no other product that does what Vivafresh does, and does it organically.”

Vivafresh Sets New World Record for Fresh Cut Rose Cold Storage

 PORT TOWNSEND, USA, April 23, 2012: Vivafresh, the world leader in vacuum freshness technology, has set a new world record for the storage of fresh cut roses that delivers a pristine product after over fifty days. No other cold chain technology has demonstrated this capacity with roses.

In an on-going commercial demonstration of the technology at the Vivafresh laboratory in Homestead, Florida, Dr. Tom Davenport, Director of Research and Development for Vivafresh confirms that the Vivafresh system effectively and reliably upholds the quality of the cut flowers at least ten times longer than previous processes. While this is now the new standard for Vivafresh systems, conventional cold chain methods typically produce a product that begins to degrade after just five days in storage.

After over fifty days in the Vivafresh system, the roses maintain their like new condition and industry-established vase life. The trial is presently on track to exhibit the same “blossoming” success in the preservation of the roses for sixty days. Stay tuned!

For more information contact Allegra Bothell: Allegra.Bothell@Vivafresh.net or (360) 385-3123